ILI.DIGITAL

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We empower you to meet the consumer moment
today to drive business growth tomorrow

Discover how at ILI.DIGITAL we help FMCG companies explore, identify and implement the right balance of bold strategic choices that will sustain their business today and increase sales tomorrow.

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Our Approach to Deliver Value for the FMCG Industry​

As consumer demands evolve, consumer products and retail companies must find the right balance between today’s success and tomorrow’s growth.

New technologies and business models are changing shopping habits and lifestyles. In this complicated setting, companies selling consumer products and retail (CPR) must change their focus from maintaining what they have to developing what they need.

CPR companies must rethink how and where to serve the smart consumer. They must build the capabilities to put data at the heart of the organization and create the agility to respond to market change.

Their supply chain must evolve into a transparent demand-response network.


It's all about Customization

In order to effectively connect with your customers, it’s essential to understand their behaviors – where they’re paying attention, their purchasing habits, and the exact moments they’re ready to make a purchase. We utilize comprehensive 360˚ consumer profiles, which are further enhanced by sophisticated AI systems, to gain these insights. Furthermore, we leverage our retail partnerships to ensure the effectiveness of these strategies.

Once we have a thorough understanding of a customer, we help you tailor your marketing strategies to create a “segment of one” targeting. This approach ensures that each marketing message is customized and relevant to each individual consumer. At ILI.DIGITAL, this strategy isn’t just effective, it’s flexible – it can be adjusted to suit different channels whether they’re online or offline.

Moreover, this personalized targeting approach is not limited in its scope. It can be scaled up to capture a larger market share, making it a powerful tool for businesses seeking to expand their reach and influence. In this way, we can help you not only reach your customers but also significantly increase your market presence.

Every FMCG business is unique, and ILI.DIGITAL understands the importance of tailored solutions. Our approach integrates industry expertise, consulting, and technology knowledge to create customized solutions that address specific challenges within the FMCG sector.

Our Latest Thinking on the FMCG Industry

Step into the future with ILI.DIGITAL, where we redefine the Fast-Moving Consumer Goods (FMCG) industry through digital excellence. As pioneers of innovation and digital transformation, we accelerate growth, drive operational efficiency, and open doors to new possibilities.

GenAI - Gamechanger for the industry
IHK Karlsruhe WIMA online

Generative artificial intelligence is able to evaluate masses of data in a matter of seconds and independently create new content such as text, images, sound or even programming code.

4 rules for AI in online shops

4 rules for AI in online shops

Der Handel Spezial IT / Cybersecurity

Artificial intelligence also makes a retail business more successful. To achieve this, it is necessary to integrate AI into the store strategy and observe the following four rules.

How sustainability is fundamentally changing
consumer preferences

79% of consumers change their buying habits for sustainability, contrasting with the 36% of organizations who think consumers would. This disparity risks ~6% of brand and retailer revenue.

 

Consumers apply sustainability in daily life and shopping, deriving happiness from purchasing sustainable products, indicating its potential to affect customer satisfaction and loyalty.

 

COVID-19 complicated matters as consumers balance safety with sustainability. Despite a decrease in demand for used items due to safety concerns, consumers remain committed to sustainability:

· 65% are ready to buy non-plastic alternatives during the pandemic.

· 68% want to use more local products, viewing them as both safe and sustainable.

· They insist companies shouldn’t abandon sustainability goals during these times.

Organizations can greatly benefit if they meet these sustainability needs. 77% report increased customer loyalty and 63% see a revenue boost. Given the growing consumer trend to switch based on sustainability, there’s a substantial opportunity to expand market share.

1. Empower consumers and employees through awareness, education, and choice to embed sustainability.

2. Position technology at the heart of sustainability initiatives to drive value.

3. Establish robust sustainability governance.

4. Collaborate with the broader ecosystem for a greater impact.

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