The more customers interact with your company through digital touchpoints instead of analog ones, the more it may seem to diminish your connection to them. But with extended reality, this is no longer an issue: AR and VR enable inspiring interaction possibilities.

AR, VR & MR, together are called XR, which creates a magic level of immersion and game-changing experience. Users will no longer view content, but instead will be placed inside ever-expanding virtual worlds and find themselves at the centre, hence the immersive nature of the technology.

XR enables a whole new world of digital business models.