Curiosity killed the cat, but satisfaction brought it back. Every action that we take is tied to our core human desires. Some of these, like curiosity or scarcity, are short-lived and don’t hold much value to us on a higher level. Yet they retain incredible power to influence us. The ones that are positive in nature, intrinsic motivations such as mastery and purpose, nurture us and keep us engaged over a long time. An exceptional gamified solution unites these worlds and amplifies the user experience. In our framework, we connect game design, strategy, psychology, digital business models, and entrepreneurship. The result: creative ideas that stand out from the crowd. We design pure, powerful, and passionate mobile, web, and VR/AR applications with gamification techniques in a real business context.