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Boosting sales processes with artificial intelligence and augmented reality
Boosting sales processes with artificial intelligence and augmented reality
RENOLIT offers a holistic AI-based solution developed to map the RENOLIT REFACE sales process in a single application by offering functionalities to measure buildings, documenting data and generating offers.
RENOLIT offers a holistic AI-based solution developed to map the RENOLIT REFACE sales process in a single application by offering functionalities to measure buildings, documenting data and generating offers.
As a leading global specialist for high-quality polymer films, sheets and other polymer solutions, RENOLIT offers a vast
product portfolio inculding RENOLIT REFACE, a multi-layer film that was specially developed for flat metal facades,
HPL boards and aluminum surfaces.
The sales process for RENOLIT REFACE offered different opportunities for digitalization. To seize those opportunities, RENOLIT collaborated with ILI.DIGITAL and launched an AI-based app which supports facade renovation projects with RENOLIT REFACE.
Analyzing the pain points
The original sales process for RENOLIT REFACE consisted of numerous steps including measuring house facades, documenting
data and generating offers. The sales process was carried out by installers who bridged the gap in the value chain between
RENOLIT and the end customers.
Analysis showed that the following aspects could be further developed:
–Complex generation of information before project initiation (e.g., geographical data, building condition, and customer
contact data)
–Information about material availability and order specific prices is not directly accessible for the installer
–
Long period of time between the intention to laminate the facade of a building and setting up a contract to initiate the
project
Tackling these pain points and thus enhancing the overall sales experience for RENOLIT REFACE was addressed by
ILI.DIGITAL as RENOLIT’s digitalization partner.
A multitool solution for sales
processes
The app was created to combine all aspects of the RENOLIT REFACE sales process. The app measures buildings and
automatically calculates from the measurements how many rolls are required to film the corresponding areas. In the end,
the app generates an offer that can be sent to the customer directly. Furthermore, it provides know-how about foiling,
contains a CRM and offers project overviews. The development of the app focused on four core aspects:
A multitool solution for sales
processes
The app was created to combine all aspects of the RENOLIT REFACE sales process. The app measures buildings and
automatically calculates from the measurements how many rolls are required to film the corresponding areas. In the end,
the app generates an offer that can be directly sent to the customer directly. Furthermore, it provides know-how about foiling,
contains a CRM and offers project overviews. The development of the app focused on four core aspects:
Measurement
Using an AI-based approach, the app recognizes a building’s components when scanning it. It measures walls while thereby
leaving out glass surfaces, doors, windows, etc. From the measurements, the app calculates the needed amount of film required.
Visualization
The areas measured by the app are highlighted on the screen. Additionally, the user has the possibility to select a
color from the RENOLIT REFACE product range to get an impression of how the color would look like on the measured area.
Offer Creation
The app allows automatic offer creation while connected to ERP software. Therefore, it is possible to send offers
directly to the customer.
Know-how
Providing product-specific knowledge is another feature. Users can, for example, access tutorials about the foiling and have a
whole KPI dashboard offering information on their project’s progress.
Measurement
Using an AI-based approach, the app recognizes a building’s components when scanning it. It measures walls while leaving out glass surfaces, doors, windows, etc. From the measurements, the app calculates the needed amount of film required.
Visualization
The areas measured by the app are highlighted on the screen. Additionally, the user has the possibility to select a
color from the RENOLIT REFACE product range to get an impression of how the color would look like on the measured area.
Offer Creation
The app allows automatic offer creation while connected to ERP software. Therefore, it is possible to send offers
directly to the customer.
Know-how
Providing product-specific knowledge is another feature. Users can, for example, access tutorials about the foiling and have a
whole KPI dashboard offering information on their project’s progress.
Unleashing the full business potential of a mobile device
The usage of the app gives RENOLIT access to valuable insights that can be evaluated to influence further business decisions. The information collected relates to the time and location of projects, their scope and used materials. From this data, RENOLIT can deduce, for example, how strong the demand is for a particular film color or which base materials are foiled the most.
Unleashing the full business potential of a mobile device
The usage of the app gives RENOLIT access to valuable insights that can be evaluated to influence further business decisions. The information collected relates to the time and location of projects, their scope and used materials. From this data, RENOLIT can deduce, for example, how strong the demand is for a particular film color or which base materials are foiled the most.
Impact
With the app, RENOLIT was able to equip installers with a powerful multi-tool solution. Supported by Artificial Intelligence and Augmented Reality, they benefit from a more efficient way to measure buildings. The installers’ heavy equipment and paperwork are transformed into one single app containing the whole sales process.
RENOLIT has the advantage of being able to align their sales processes and product development closely with the market, based on the collected data.
Moreover, for the end-customers, the time between creation and implementation of an offer is considerably reduced.
Impact
With the app, RENOLIT was able to equip installers with a powerful multi-tool solution. Supported by Artificial Intelligence and Augmented Reality, they benefit from a more efficient way to measure buildings. The installers’ heavy equipment and paperwork are transformed into one single app containing the whole sales process.
RENOLIT has the advantage of being able to align their sales processes and product development closely with the market, based on the collected data.
Moreover, for the end-customers, the time between creation and implementation of an offer is considerably reduced.
Key success factors
All in all, the app is built on the following three pillars:
Artificial Intelligence and Augmented Reality
The combination of AI and AR offers an innovative way to measure buildings and makes the sales process more efficient.
Holistic design research process
The app was developed in cooperation with processors to optimally meet their requirements.
Digital intelligence
By analyzing the data collected by the app, RENOLIT gains valuable insights and can align business activities accordingly.
Experts at ILI.DIGITAL
- VINICIUS // Data Scientist
- YERIM // Design Researcher
- TIM // Senior Strategist
Project duration
ILI.DIGITAL follows a clear strategy which exactly defines how long single processes take. Therefore, the time required for a project is easy to estimate.
Voice of customer
"This app is the next step towards the digital transformation. In addition to a tool for our installers, we generate data of enormous value. Thanks to the agile development methodology, the tool can also be rolled out to other business units.“
Sven Behrendt
Executive Board Member
at RENOLIT
"With the app, it is possible to capture all relevant project information in minutes. We also enable the installers to provide visual impressions and calculated offers at the first touchpoint with their clients.“
Stefan Schmatz
Head of Sales Facade
at RENOLIT
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