What is an advantage? Changing something. In the world. In our heads. Fundamentally. To change something, companies need a sense of opportunity. This sense is reflected in the ability to recognize how external knowledge could benefit one’s own work. This ability and the courage to radically change one’s perspective are the keys to setting trends of your own. This book shows in a practice-oriented way how leading experts at innovative firms generate new ideas and develop successful business models. The book includes contributions by renowned technology experts and innovative companies.
The book is for professionals as well as researchers and students. It focuses on innovation management, idea generation and business model innovation.
Marc Randolph, Co-Founder of Netflix
Martin Ertl, Head of R&T, CTO Strategy and Transformation at Bombardier Transportation
Monika Kuklok, Leader Innovation Management & Ventures at TE Connectivity