customer assessment 2021

ILI.DIGITAL conducted a customer assessment

to ensure a customer-centered way of working in the future.

 

Customer-centered companies take their customers’ wishes and expectations into account and serve them in the best possible way. Therefore, within the second quarter of 2021, ILI.DIGITAL conducted a customer assessment to ensure a customer-centered way of working in the future. In the study, 84 of ILI.DIGITAL’s customers took part in qualitative interviews.

The study design included a questionnaire which deals with the following five topics which ILI.DIGITAL set as their focus in customer satisfaction.

Characteristics of ILI.DIGITAL:
Which characteristics do customers associate with ILI.DIGITAL? How do they perceive the company?

 Reasons for collaboration:
How and why did customers decide to work with ILI.DIGITAL?

Strengths of ILI.DIGITAL:
What do customers think is ILI.DIGITAL best at?

Optimization potential:
In which fields does ILI.DIGITAL have the opportunity to improve?

Comparison to competitors:
How is ILI.DIGITAL perceived in comparison to their competitors?

Key findings included information about how ILI.DIGITAL is perceived by customers, and which are the main decision factors for collaboration with ILI.DIGITAL. Furthermore, the most important differentiators from competitors were identified as well as ILI.DIGITAL’s strengths and optimization potential.

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