Trace maps

VERA SCHOTT // Strategist at ILI.DIGITAL

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Solar radiation, air, light or noise pollution – all of these impacts you can currently track through your devices and wearables. Companies started to gain information and knowledge and also want to improve their digital touch points with their customers. For example, some of them are thinking about how to give feedback to their customer to what environmental influences they were exposed when and where. For that exchange they provide information about your individual surrounding conditions because it is under the guise `care is key!´.

In the decade of digitalization companies are able to analyze, simulate or monitor data to get a holistic overview of single locations and therefore to create maps with all these insights. We build digital business models around the calculation of magnitude and diffusion of environmental factors, such as radiation, noise, smog or air pollution. We make environmental knowledge usable.  

But is that really what we need during times like these? Do you really want to know the most what environmental factors you are exposed to and when? I think at the moment, the most valuable information would be to know if a person in your environment has corona and to which health risks you were or are subjected.

So, have you already heard of the immunity certificate for life after or rather with corona? This kind of passport would enable individuals to return to work or to travel, assuming that they are protected against re-infection. On the one hand, such a health certificate should give information about the health status of a person and on the other hand lead to a fast restart of our economy. Would you vote for such a digital certificate?

If we take a look into the future and combine the business models relating to the analysis and monitoring of negative propagation factors with today’s thoughts concerning health certificates, the idea of an extended trace map arises.

The idea of a digital report comes up. Imagine you are walking. Today you might use apps like runtastic, komoot or something similar to get an overview of how many kilometers and meters of altitude you have covered. Maybe you’re already wearing an Apple Watch and your wearable gives an alarm if it’s too loud in your environment and health problems might occur as a result. Or maybe you use digital features that remind you to wear sunscreen because you’ve been in the sun for 4 hours under a high UV index. 

However, after the next software update you will certainly receive a notification about the infection index you have been moving towards today.

Have you been to a concert and the majority of the visitors only had a bad digital health certificate? In the future we might be informed in advance about how healthy the population in our area is or if there is a new wave of flu going around. 

Therefore, be curious, when your mobile phone first alerts you to pay more attention to hygiene and distance!

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Digital

Health

Health is an elementary part of our lives.

And we care about it.

Digital

Health

Health is an elementary part of our lives.

And we care about it.